Oosterhout, January 2020
- Shanghai United
Media Group can continue to rely on press automation of Q.I. Press Controls
(QIPC) and EAE Engineering Automation Electronics (EAE) in the future. The
Chinese media group, one of the largest in the country, is updating its
existing QIPC automation with a new mRC-3D colour register control
system. The EAE control system will be updated as well. "The Chinese
market continues to be of great importance to us."
More stable than other systems
The new installation of the Dutch specialist in measuring and control
equipment for the printing industry will replace an old QIPC system. The
positive experiences with the previous QIPC installation made Shanghai United
Media Group decide to go with the Dutch automation again. "We used the old
system for about ten years," says Jian Dai, Project Manager at Shanghai
United Media Group Printing. The media group, which produces around 1.6 million
printed copies every day, would like to continue this collaboration. Jian Dai:
"In those ten years, QIPC automation has proven to be more stable compared
to other systems. The fault margin is very low."
Chinese market
In 2018, the EAE Print control system was installed at Shanghai Media
Group. The new QIPC hardware is a next step in the collaboration between QIPC
and Shanghai Media Group and is the result of the Dutch company's focus on the
Chinese market. "QIPC-EAE already has quite a few installations in
China," says Erwin van Rossem, Director of Global Sales & Marketing at
QIPC-EAE. He sees great future potential at Shanghai Media Group, one of
China's largest media companies, and also at other printing companies
throughout China. "The Chinese market remains very important to us. We can
serve new and existing customers perfectly, both from Europe and locally with
our agent Pande Graphic Equipments."
Future-proof
The new mRC-3D system will be installed on a Goss Universal
press. The 12 cameras will control the colour register. The EAE control system
will be updated as well, with 6 new EAE control consoles, 2 INFO systems and
NETPC. "The reason for this investment is mainly because the existing
system is outdated," says Erwin van Rossem. "To ensure that
production continues in the future, an update is required. Instead of the old
system, Shanghai United Media Group will have a system that is more efficient
and future-proof," says Erwin van Rossem. Jian Dai is counting on a
reliable automation system: "We believe that this system is
maintenance-free and will further optimise our press.
